Content & Communications
The purpose of an internal marketing audit is to review current effort, evaluate these efforts, and make recommendations. We will work closely with the leadership team to ensure a program that aligns with the company's values and goals. Any members of an inhouse marketing team will partner with us, leading to buy in and support once the audit is complete.
BLOGS & NEWSLETTERS
Create expertise through regular, timely content
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Facilitate meeting with leadership to discuss the audit process, expectations, goals and marketing efforts at the organization
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Work closely with marketing team to elicit concerns, feedback, and practices.
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Perform communication, culture, and marketing survey with all employees.
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Collect or review client feedback, if requested.
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Review current vendor relationships and needs.
ONLINE & SOCIAL
Rewrite your website content with search engine best practices
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Review current tactics and roles – sales materials, thought leadership, online + social media,organization + strategy, company culture
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Measure effectiveness of all current marketing materials and activities – measuring against strategic and marketing goals of the firm
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Prepare initial findings and strategy recommendations
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Conduct leadership meeting to review findings and elicit final feedback
FIRM MATERIALS
Support firm materials to build your brand
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Complete marketing audit report to include recommendations on one- three- and five year strategic marketing priorities and key tactics.
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If desired, provide a staffing plan, detailed budget, technology and vendor recommendations, and process updates.
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Present final report and recommendations to leadership team.
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Present tailored report to marketing staff, if requested.
Read a sample
Our content is always written to break down the complex accounting and business concepts in way that is meaningful and understandable to your clients.
OUR APPROACH
RELEVANT
Every time we create content, we ask ourselves one, simple question: Does this matter to our accounting firm partners and their clients? We are dedicated on creating the content individuals want to read. We keep it simple and focused. We include lists, headers and icons to help guide readers quickly to the information they need.
ACCURATE
We are committed to providing the most accurate information possible. Your reputation as a trusted advisor to your clients is important to us. All of our content is fact checked and written in collaboration with a registered CPA when appropriate.
TIMELY
In such a fast paced culture, we know it's important to you and your clients to learn what matters quickly. Get the latest industry news, updates, and trends directly from Content CPA. Stay informed about regulatory changes, market shifts, and industry best practices.
Contact Us
Like what you see? Get in touch to learn more.