Marketing Audit
The purpose of an internal marketing audit is to review current effort, evaluate these efforts, and make recommendations. We will work closely with the leadership team to ensure a program that aligns with the company's values and goals. Any members of an inhouse marketing team will partner with us, leading to buy in and support once the audit is complete.
DATA COLLECTION
What are you doing?
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Facilitate meeting with leadership to discuss the audit process, expectations, goals and marketing efforts at the organization
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Work closely with marketing team to elicit concerns, feedback, and practices.
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Perform communication, culture, and marketing survey with all employees.
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Collect or review client feedback, if requested.
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Review current vendor relationships and needs.
EVALUATION
Is it working?
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Review current tactics and roles – sales materials, thought leadership, online + social media,organization + strategy, company culture
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Measure effectiveness of all current marketing materials and activities – measuring against strategic and marketing goals of the firm
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Prepare initial findings and strategy recommendations
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Conduct leadership meeting to review findings and elicit final feedback
RECOMMENDATION
What should you do?
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Complete marketing audit report to include recommendations on one- three- and five year strategic marketing priorities and key tactics.
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If desired, provide a staffing plan, detailed budget, technology and vendor recommendations, and process updates.
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Present final report and recommendations to leadership team.
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Present tailored report to marketing staff, if requested.
Contact Us
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